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PLG is a go-to-market strategy that relies on the product itself as the main driver of customer acquisition, retention, and expansion. By removing sales friction and letting the user experience the value first, companies can scale faster with lower customer acquisition costs.
TrueSolvers recommends a 'Debt-as-Service' model: allocate a consistent 20% of engineering bandwidth to refactoring and infrastructure. This ensures the system remains agile and secure without ever needing to 'stop all feature work' to fix the foundation.
Beyond standard MRR and Churn, look at 'Net Revenue Retention' (NRR), 'Time-to-Value' for new features, and 'Efficiency Ratio'—how much growth you are generating per dollar of R&D spent in an AI-leveraged engineering team.